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Let it be known that this blog is dedicated to the proposition that a day at Costco is more than shopping: It’s an event, a lifestyle, a strategic quest for a lunch gratis. Audience comments – and personal tips and advice – are eagerly solicited. This is an interactive site – use it!

Wednesday, April 27, 2011

Greatest Beverage Ever Sold? Maybe




Filmmaker Morgan Spurlock’s genius new documentary, “Pom Wonderful Presents: The Greatest Movie Ever Sold,” was fully financed through product placement – watch Spurlock make the talk show rounds dressed up with more ads than a NASCAR race -- with Pom 100% Pomegranate Juice not only title sponsor but officially named Greatest Beverage. The documentary is a funny, tongue-in-cheek look at the world of movie/TV marketing and advertising but he couldn’t have recruited a more credible sponsor – which may actually be the best drink ever, or at least one of the healthiest, packed with antioxidants and vitamins.

Anyway, Tina and I have sworn by the stuff for years, and Pom is by far our favorite pomegranate brand, very smooth unlike most pure forms. Pure pomegranate juice can be pretty harsh and acidic, but Pom goes down easy. Price can be a factor, but that’s where Costco comes in. As pointed out in an earlier post, we can get a large bottle of Pom at Costco for $7.99, and it’s not a stretch to say it can go for nearly twice as much as other outlets, especially trendy, organic-type niche stores.

Seriously, it’s worth a trip to Costco just to stock up on Pom (and leave with pizza or a couple hot dogs, along with a belly full of samples, of course). Pom has eased us through many bouts of colds and flu. When everyone in my office was dropping like flies from the flu a few years ago, I came down with it and slammed a bunch of Pom and Jagermeister (highly recommended pairing) and ate albondigas soup and was up and fine a day later.

Top photo credit: morganspurlock.com. Here’s the movie’s official press release: POM Wonderful Presents: The Greatest Movie Ever Sold

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